Advertising Management 3rd Semester BBA-301 Previous Year Question Paper
CCS BBA 3rd Semester Advertising Management BBA-301 Previous Year Question Paper 2025
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🥇 EXAM DETAILS
Course: B.B.A. III Semester
Subject: Advertising Management
Paper Code: BBA-301
University: CCS University
Exam Year: December 2025
Time: 3 Hours
Maximum Marks: 75
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📄 Section-A (Very Short Answer Type Questions)
Note: Attempt all questions. Each question carries 3 marks.
1. What do you understand by Advertising media?
विज्ञापन माध्यम से आप क्या समझते हैं?
2. Give any three advantages of Television Advertising.
टेलीविजन विज्ञापन के कोई तीन लाभ बताइए।
3. Discuss the need for Ethics in Advertisement.
विज्ञापन में नैतिकता की आवश्यकता पर चर्चा कीजिए।
4. What is Market Analysis?
बाजार विश्लेषण क्या है?
5. What is Sales Promotion?
विक्रय संवर्धन क्या है?
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📄 Section-B (Short Answer Type Questions)
Note: Attempt any two questions. Each question carries 7½ marks.
6. Explain the Advantages and disadvantages of Publicity.
प्रचार के लाभ एवं हानियों की व्याख्या कीजिए।
7. What are the functions of Sales Executive?
सेल्स एग्जीक्यूटिव के कार्य क्या हैं?
8. Explain different approaches to determine the size of Advertising Budget.
विज्ञापन बजट का आकार निर्धारित करने के विभिन्न तरीकों की व्याख्या कीजिए।
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📄 Section-C (Detailed Answer Type Questions)
Note: Attempt any three questions. Each question carries 15 marks.
9. What is the importance of Advertising in Business, explain in detail?
व्यवसाय में विज्ञापन का क्या महत्व है? विस्तार से समझाइए।
10. What is Public relations? Explain the difference between Public relations and advertising and, how is Public relation useful in Increasing sales.
जनसंपर्क क्या है? जनसंपर्क एवं विज्ञापन में अंतर स्पष्ट कीजिए तथा बिक्री बढ़ाने में जनसंपर्क किस प्रकार उपयोगी है, समझाइए।
11. What is sales management? How Sales management is helpful in taking any business to the top.
विक्रय प्रबंधन क्या है? किसी व्यवसाय को सफलता के शिखर तक पहुँचाने में विक्रय प्रबंधन किस प्रकार सहायक है?
12. What do you understand by broadcasting? How is broadcasting helpful in Advertising and also explain the different Mediums of broadcasting.
प्रसारण से आप क्या समझते हैं? विज्ञापन में प्रसारण किस प्रकार सहायक है? प्रसारण के विभिन्न माध्यमों की व्याख्या भी कीजिए।
13. Explain the significance of Media planning in Advertising and how is Media planning developed and implemented?
विज्ञापन में मीडिया प्लानिंग के महत्व को समझाइए तथा मीडिया प्लानिंग किस प्रकार विकसित एवं कार्यान्वित की जाती है?
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🗞️ ABOUT QUESTION PAPER
Agar aap CCS University B.B.A. III Semester ke student hain, to yahan aapko Advertising Management (BBA-301) December 2025 Previous Year Question Paper mil jayega.
Yeh question paper exam preparation, important topics revision aur previous year exam pattern samajhne ke liye helpful hai.
Is paper ko solve karke students apni preparation ko aur strong kar sakte hain.
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📢 NOTE
Yeh question paper students ki academic help aur exam preparation ke purpose se provide kiya gaya hai.
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💡 EXAM TIPS
According to Advertising Management (BBA-301):
• Advertising media, publicity, sales promotion aur market analysis ko achhe se prepare karein.
• Advertising budget aur media planning ke approaches ko revise karein.
• Public relations aur advertising ke differences ko examples ke saath samjhein.
• Section-C ke detailed questions ke answers headings aur proper points mein prepare karein.
• Previous year questions ko practice karke important topics identify karein.
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