Customer Relationship Management 3rd Semester BBA-304 Previous Year Question Paper
CCS BBA 3rd Semester Customer Relationship Management BBA-304 Previous Year Question Paper
CLICK HERE TO DOWNLOAD QUESTION PAPER🔻
━━━━━━━━━━━━━━━━━━━━
🥇EXAM DETAILS
Course: B.B.A. III Semester
Subject: Customer Relationship Management
Paper Code: BBA-304
University: CCS University
Exam Year: December 2025
Time: 3 Hours
Maximum Marks: 75
━━━━━━━━━━━━━━━━━━━━
📄 Section-A (V. Short Answer Type Questions)
Note: Attempt all the five questions. Each question carries 3 marks. Very short answer is required not exceeding 75 words.
1. What are various objectives of CRM?
2. Explain customer touchpoints to enhance CRM.
3. Training is important for retention. How?
4. CRM goals for a company.
5. Importance of CRM in Retail.
━━━━━━━━━━━━━━━━━━━━
📄 Section-B (Short Answer Type Questions)
Note: Attempt any two questions out of the following three questions. Each question carries 7½ marks. Short answer is required not exceeding 200 words.
6. Describe the importance of 4C's in the success of CRM.
7. What are the various components of CRM? Draw a diagram and explain.
8. CRM cycle consists of various phases. Elaborate them and explain.
━━━━━━━━━━━━━━━━━━━━
📄 Section-C (Long Answer Type Questions)
Note: Attempt any three questions out of the following five questions. Each question carries 15 marks. Answer is required in detail.
9. What is Customer Retention? What are the various strategies?
10. Business strategy and CRM are having a direct relationship. Evaluate the statement and support with examples.
11. What is the importance of CRM in the Indian Retail industry? Does it help in enhanced ROI?
12. e-CRM is more relevant today. Explain the various tools of e-CRM and also mention their importance.
13. E-Commerce players are utilizing CRM to increase orders and create satisfaction. Critically evaluate the statement and give examples.
━━━━━━━━━━━━━━━━━━━━
🗞️ ABOUT QUESTION PAPER
Agar aap CCS University BBA 3rd Semester ke student hain, to yahan aapko Customer Relationship Management (BBA-304) December 2025 Previous Year Question Paper mil jayega.
Yeh question paper exam preparation, important topics revision aur previous year pattern samajhne ke liye bahut helpful hai.
Is paper ko solve karke students apni preparation ko aur strong kar sakte hain.
━━━━━━━━━━━━━━━━━━━━
📢 NOTE
Yeh question paper students ki academic help aur exam preparation ke purpose se provide kiya gaya hai.
💡 EXAM TIPS
Customer Relationship Management subject ke liye CRM ke objectives, customer retention, CRM components, CRM cycle, 4C's, retail CRM, e-CRM aur business strategy jaise important topics ko achchhe se prepare karein. Section-wise questions ko practice karna bhi helpful rahega.
━━━━━━━━━━━━━━━━━━━━
📚 RELEATED QUESTION PAPER'S
📃 BBA - 301 Advertising Management Question Paper
📃 BBA - 302 Team Building & Leadership Ques Paper
📃 BBA - 303 Indian Economy Previous Year Question
📃 BBA - 304 Customer Relationship Management Pyq
📃 BBA - 305 Management Information System Ques
📃 BBA - 301 Advertising Management Question
📃 BBA - 302 Team Building & Leadership Ques
📃 BBA - 303 Indian Economy Previous Year
📃 BBA - 304 Customer Relationship Management
📃 BBA - 305 Management Information System
