Customer Relationship Management 3rd Semester BBA-304 Previous Year Question Paper
CCS BBA 3rd Semester Customer Relationship Management BBA-304 Previous Year Question Paper
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🥇 EXAM DETAILS
Course: B.B.A. III Semester
Subject: Customer Relationship Management
Paper Code: BBA-304
University: CCS University
Exam Year: December 2024
Course Type: New Course
Time: 3 Hours
Maximum Marks: 75
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📄 Section-A (V. Short Answer Type Questions)
Note: Attempt all the five questions. Each question carries 3 marks. Very short answer is required not exceeding 75 words.
1. What is CRM Software?
CRM Software क्या है?
2. Marketing CRM software.
मार्केटिंग CRM सॉफ्टवेयर क्या है?
3. Why Beta test is important?
बीटा टेस्ट क्यों महत्वपूर्ण है?
4. CRM products.
CRM उत्पाद क्या हैं?
5. Explain the CRM goals.
CRM के लक्ष्यों को समझाइए।
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📄 Section-B (Short Answer Type Questions)
Note: Attempt any two questions out of the following three questions. Each question carries 7½ marks. Short answer is required not exceed 200 words.
6. What is CRM? State and explain various types of CRM?
CRM क्या है? CRM के विभिन्न प्रकारों का उल्लेख एवं व्याख्या कीजिए।
7. How CRM is beneficial in retail sector?
रिटेल क्षेत्र में CRM किस प्रकार लाभदायक है?
8. What are its components of CRM?
CRM के घटक कौन-कौन से हैं?
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📄 Section-C (Long Answer Type Questions)
Note: Attempt any three questions out of the following five questions. Each question carries 15 marks. Answer is required in detail.
9. Discuss the 4’Cs of the CRM process. What are the key requirements for CRM?
CRM प्रक्रिया के 4’Cs की चर्चा कीजिए। CRM के प्रमुख आवश्यक तत्व क्या हैं?
10. What do you mean by ‘Service Quality’ as a concept?
‘सेवा गुणवत्ता’ (Service Quality) की अवधारणा से आप क्या समझते हैं?
11. What are the steps in customer retention process? Explain the benefits of customer retention.
ग्राहक प्रतिधारण प्रक्रिया के चरण क्या हैं? ग्राहक प्रतिधारण के लाभों की व्याख्या कीजिए।
12. What are the major components of customer satisfaction? Explain.
ग्राहक संतुष्टि के प्रमुख घटक कौन-कौन से हैं? समझाइए।
13. Discuss the various modes of E-CRM.
E-CRM के विभिन्न माध्यमों की चर्चा कीजिए।
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🗞️ ABOUT QUESTION PAPER
Agar aap CCS University BBA 3rd Semester ke student hain, to yahan aapko Customer Relationship Management (BBA-304) December 2024 Previous Year Question Paper mil jayega.
Yeh question paper exam preparation, important topics revision aur previous year question pattern samajhne ke liye bahut helpful hai.
Is paper ko solve karke students apni preparation ko aur strong kar sakte hain aur CRM subject ke important concepts ko revise kar sakte hain.
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📢 NOTE
Yeh question paper students ki academic help aur exam preparation ke purpose se provide kiya gaya hai.
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💡 EXAM TIPS
Customer Relationship Management (BBA-304) ke liye:
CRM ki basic definitions aur concepts ko clearly prepare karein.
CRM ke types, components aur objectives ko revise karein.
Customer satisfaction aur customer retention ko detail mein padhein.
Service Quality aur E-CRM ke important concepts par focus karein.
Previous Year Questions ko practice karein aur answers ko proper headings aur points mein likhein.
Section-C ke long-answer questions ke liye detailed preparation karein.
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